Reverse Advent Calendar – Year 4

The arrival of December means starting our Reverse Advent Calendar. This is something we began four years ago having taken the decision to forego Corporate Christmas Cards and put the funds towards supporting the local community in a more practical way.

It doesn’t mean we can’t wish our clients a very happy festive season, but be honest, how many of those cards that arrive from early December do your team actually even read?

Putting a different item in the box every day from the Paddock Wood Foodstore list means that families are able to feed themselves and have a respite from the daily worries of putting food on the table and enjoy some Christmas cheer.

We deliver well before the 24th December to enable the support teams to get the produce out to all the families on their books and we often put in some additional items for the family pets and something for the youngsters to enjoy too.

This year, our own Elf on the Shelf, two year old grandson Connor, has been helping put items in the basket (we avoided giving him the tins as stuff was added with some force!). He’ll help with the delivery too and learn that this time of the year is about giving to others, particularly those in need.


There’s some Christmas goodies as well as everyday essentials and some items that we don’t necessarily think of when we think about foodbanks. Having products for hygiene and nappies etc for babies and young children is as imperative as produce to cook, so we always make sure there’s a selection from the list supplied by the foodstore to help replenish their stock. That might be shampoo, toothpaste, showergel or razors.

We’ve been delighted over the years to see clients take up this idea, sometimes with departments having their own boxes so there are multiple donations, and our local Paddock Wood fruit and veg distribution centre always contributes to the boxes in the run up to Christmas so there’s fresh produce for Christmas dinner available too.

Look out for our daily postings on our Linkedin and Twitter (www.linkedin.com/company/athelbrae-ltd @AthelbraeLtd) pages to see how the basket fills over the course of the month.

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